2022–2023 · Huma Therapeutics

Rebuilding a health app roadmap from behavioral data

+20% engagement and −15% churn in 3 months in a regulated clinical product.

Role
Senior Product Manager
Timeline
May 2022 – Jun 2023
Outcome
+20% engagement, −15% churn in 3 months.

Context

Huma builds regulated, clinical B2B2C software, working with partners such as AstraZeneca and Bayer. I worked across a 30-engineer product organization and owned end-to-end execution.

What I did

  • Reprioritized the roadmap using Mixpanel behavioral data and stakeholder interviews.
  • Delivered Bluetooth integration with medical devices (blood pressure, glucose, temperature) from multiple manufacturers.
  • Iterated with designers on Figma prototypes against a shared design system.
  • Supported the sales process and partner meetings behind about $30M in revenue, including a ~$5M AstraZeneca/Bayer asthma-monitoring collaboration.

Outcome

+20% user engagement and −15% churn within three months.